The mom behind it all

Mom, mum, mama, ma — no matter what you call her, she’s cared for us, supported us, and watched us grow. And since day one, she’s seen every piece of us, even the ones we don’t see ourselves. 

At Trek, there’s one mom who’s been there since the beginning, when it was just a wild idea that sparked in Dick Burke’s mind. That woman is Elaine “Lainey” Burke, affectionately known by many as Trek’s matriarch. She’s a board member, mother to Trek’s President John Burke, and has a more comprehensive understanding of Trek than anybody. From ideation to international markets, she’s seen every piece of our company — and like a mother would, she’s loved and supported it, every step of the way.  

This Mother’s Day, we’re sharing our favorite Lainey saying, “Enjoy YOUR day,” with all the moms out there. We hope you take time today, and every day, to enjoy yourself and your loved ones.

Watch the video below to meet our matriarch, and have a Happy Mother’s Day!