Rich Heritage of Diamondback Brand: A Journey Through Time

Into the annals of cycling history, one brand stands out with a legacy that spans decades and continues to shape the landscape of the industry: Diamondback. From its inception in the bustling Californian town of Newbury Park to its present-day innovations, Diamondback has remained steadfast in its commitment to quality and performance.

1970s:
In 1977, the seeds of Diamondback were sown when Western States Imports laid the foundation of what would become a renowned BMX brand. Initially, sporting two separate words in its name, Diamond Back, the brand quickly gained traction in the burgeoning world of BMX racing. As the sport evolved, so did Diamondback, expanding its repertoire to embrace the exhilarating realm of mountain biking.

1980s:
The 1980s marked a period of significant growth and recognition for Diamondback. Collaborating with Sandy Finkelman of Wheels n’ Things, the brand forged a national race team that boasted top-tier talent, including David Clinton, Harry Leary, and Doug Davis. This era also witnessed the introduction of the Ridge Runner, a trailblazing creation that stood as one of the world’s premier production mountain bikes. Diamondback's influence extended beyond the trails with its appearance in the cult classic BMX Bandits, cementing its status as a cultural icon.

1990s:
The 1990s saw Diamondback ascend to new heights of dominance in the global mountain biking arena. With the launch of DBR (Diamond Back Racing) in 1993, the brand emerged as a force to be reckoned with, clinching numerous accolades, including US men’s National XC championships and Olympic medals. Notable riders such as Cadel Evans and Susan DeMattei rose to prominence under the Diamondback banner, further solidifying its reputation for excellence.

2000s:
Entering the new millennium, Diamondback remained at the forefront of innovation, sponsoring a roster of influential athletes who pushed the boundaries of the sport. From Kelly McGarry's awe-inspiring stunts to Sam Pilgrim's freestyle mastery, Diamondback's stable of riders embodied the spirit of progression. The introduction of the Release Carbon in 2018 marked a milestone for the brand, showcasing its commitment to cutting-edge technology with the industry's first proprietary carbon full suspension bike.

Today:
As Diamondback looks towards the future, its core values remain unchanged. With a focus on crafting accessible bikes that excel in performance, the brand continues to cater to the diverse needs of riders worldwide. From mountain trails to gravel paths and the burgeoning realm of e-bikes, Diamondback remains at the forefront of innovation, consistently pushing the boundaries of what's possible on two wheels.

Diamondback's journey is not merely a chronicle of the past but a testament to the enduring spirit of exploration and innovation. As the brand continues to evolve, one thing remains certain: wherever there are trails to be ridden and adventures to be had, Diamondback will be there, leading the way.